We are currently seeking a highly motivated and experienced Digital Marketing Officer to join our team. The ideal candidate will have a passion for digital marketing and a proven track record of success in creating and implementing effective marketing campaigns.

Responsibilities:

• Develop and implement digital marketing strategies to drive website traffic and engagement
• Manage and optimize various digital channels including social media, email, and PPC
• Analyze and report on website and social media metrics to measure the effectiveness of campaigns
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Monitor and report on competitors’ digital marketing activities

Qualifications:

• Bachelor’s degree in Marketing, Business Administration or related field
• Minimum of 3 years of experience in digital marketing
• Proven experience in developing and implementing successful digital marketing campaigns
• Strong understanding of SEO and PPC
• Knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Ads, Facebook Ads and other PPC platforms
• Excellent communication and interpersonal skills
• Strong ability to work in a fast-paced, deadline-driven environment
• Experience with website optimization tools

If you are a results-driven individual with a passion for digital marketing, please apply with your resume and a cover letter highlighting your qualifications and experience.